In our field of digital marketing we see a ton of websites. The good, the bad and the ugly. While there isn’t a whole lot worse than a really bad website, there is one thing – having no website at all. I’ve seen impressive websites for companies as big as they get, and great websites for as small as they come, such as landscaping and photography. Big or small – here are 5 solid reasons why you should get a website in 2015:
Well it’s now official. If you don’t have a website that is mobile friendly you’ll be harder to find on Google.
After months of proclaiming the importance of having a mobile website, Google has finally implemented their changes that make a mobile site mandatory as part of a company’s SEO strategy. Up until last week, Google operated on the honor system allowing companies to just say their site was mobile friendly, but no more.
A while back, Facebook ads added a little thing called a Relevance Score to their reporting dashboard. Facebook ads are typically a game between what you’re trying to communicate to your audience, and what your audience wants to see. How do you know if you’re playing that game right? Your relevance score is a tool to help balance the game of what works and what doesn’t.