Biju Paval - Cochin, Kerala based Freelance Web Designer and SEO Expert with more than 10 years experience in Web development, offering all kinds of Web Solutions at a reasonable price. Years of Experience in professional web development has helped us to work for all clients ranging from startups to established companies.
It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users. Nevertheless the position of the result by itself is not the only factor that affects the Click Through Rate (CTR). Most users take into account several things before selecting the most relevant page of the search engine results. Failing to attract the user’s attention can lead to low CTR and low search engine traffic. In this article we focus on 7 ways that can help you maximize your CTR in Search Engine Results and improve drastically your Organic traffic.
Keywords used to be the dominant force in the world of search ranks. Because Google’s main search algorithm functioned on a keyword basis, matching the keywords in a query to keywords as they existed on a web page, it was a best practice to include your “target” keywords as many times as possible on the pages you want to rank.
39 Actionable Ideas For Driving Traffic To Your Website Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their…
Ranking in Google: How I Took My Client from Position 29 to 2 in One Week! Gone are the days that the intricate, complicated custom content management system (CMS) will do the SEO job for you. Unfortunately, that’s a common challenge that new clients come with. An old CMS, plus a new client, isn’t exactly…
Your homepage: the front window of your business where you get to put what you do on display. The perfect setting to put your best foot forward. The first, and possibly only, impression on a potential customer or client. With so much at stake, you want to be as prepared as possible by leaving no detail unattended to. That’s what makes these the 10 most important parts of a homepage.
In our field of digital marketing we see a ton of websites. The good, the bad and the ugly. While there isn’t a whole lot worse than a really bad website, there is one thing – having no website at all. I’ve seen impressive websites for companies as big as they get, and great websites for as small as they come, such as landscaping and photography. Big or small – here are 5 solid reasons why you should get a website in 2015:
Well it’s now official. If you don’t have a website that is mobile friendly you’ll be harder to find on Google.
After months of proclaiming the importance of having a mobile website, Google has finally implemented their changes that make a mobile site mandatory as part of a company’s SEO strategy. Up until last week, Google operated on the honor system allowing companies to just say their site was mobile friendly, but no more.
A while back, Facebook ads added a little thing called a Relevance Score to their reporting dashboard. Facebook ads are typically a game between what you’re trying to communicate to your audience, and what your audience wants to see. How do you know if you’re playing that game right? Your relevance score is a tool to help balance the game of what works and what doesn’t.
This year marks a shift for what factors in on-page optimization are most affective for search engine rank. Some of the items have been closing in from a distance for a few years now, but 2015 has allowed them to take shape. Google (and Bing and Yahoo) are taking a more holistic approach to how your pages and sites are ranked. Investing in their user experience has become increasingly important, if not the most important factor, for making sure your potential clients, customers, and audiences can find you.
