A while back, Facebook ads added a little thing called a Relevance Score to their reporting dashboard. Facebook ads are typically a game between what you’re trying to communicate to your audience, and what your audience wants to see. How do you know if you’re playing that game right? Your relevance score is a tool to help balance the game of what works and what doesn’t.
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This year marks a shift for what factors in on-page optimization are most affective for search engine rank. Some of the items have been closing in from a distance for a few years now, but 2015 has allowed them to take shape. Google (and Bing and Yahoo) are taking a more holistic approach to how your pages and sites are ranked. Investing in their user experience has become increasingly important, if not the most important factor, for making sure your potential clients, customers, and audiences can find you.
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One of the truths about SEO is that inbound links are absolutely critical to increase your search ranking. When I explain how Google sees inbound links as votes of confidence, I always see folks nod their head. Yes. Yes. Yes. Then I ask them how they think we should go about link-building.
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Now that it’s possible to create a website at relatively little cost, start-up companies as well as established businesses have an increasing number of competitors when selling their products and services online.
With this saturation of the market and Google pushing their organic search results further down the page in favor of their paid listings, it is becoming increasingly difficult for businesses to be noticed online without paying Google for the privilege.
Whether you’re a beginner or a seasoned web professional, creating responsive designs can be confusing at first, mostly because of the radical change in thinking that’s required. As time goes on, responsive web design is drifting away from the pool of passing fads and rapidly entering the realm of standard practice.
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Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines. As you move into 2015 and look to grow your website’s organic traffic, what will be most important for you to use for on-page SEO? Here’s a list of on-page SEO techniques that you are probably already using but are still important in 2015 and also some newer developments in SEO that you should consider in your strategy.
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